Savannah State University College of Business Administration students will demonstrate the ability to work effectively in a group.Students should demonstrate mutual respect, effective communication and flexibility.Be able to identify benefits and difficulties of working in teams.
What Was the Project?
3175 - MKTG - Principles of Marketing Marketing Plan - The (RED) Challenge: Introduce a new (RED) partner brand with a specific product targeted to college students that generates a sustainable flow of money for the Global Fund and helps raise awareness of the issue. (RED)’s research has shown that it has high awareness and favorability among college-age consumers. (RED) would like to capitalize on this by introducing a product that this group is passionate about and that will drive significant contributions for the Global Fund (GF). There is to be a written report a Final Presentation that utilizes Visual Aids.
SWOT analysis for (RED) in the college market: (Strength, Weaknesses, Opportunities, Threats)
Strategy and Objectives: Marketing Objectives; state one or two quantitative, time-specific marketing objectives; in addition, explain the target market strategy
Research: Describe the consumer research you conducted. (If it is not plausible to actually conduct the research it may be fabricated unless this campaign will be submitted to the worldwide project). Describe the purpose of the research; and the research methodology, describe the research findings. Research findings: Describe what was found:
(RED) Partner Category: Identify potential product categories that would attract college-age consumers and two possible brands in each category; Identify your choice of product category from this set and the brand you've selected to work with and justify this.
Product design proposal; Describe your product design; Exhibit visual examples of product. Sketches may be used or students who are familiar with graphics software may create their product design electronically and insert.
Pricing: Summarize your pricing strategy (remember that RED products do not sell for more than non-RED products),
Distribution strategy: Summarize the channel or channels of distribution that will be utilized for distribution of your proposed (RED) product and justify these choices; Also describe any important elements of logistics necessary for distribution of the product, i.e., transportation, warehousing, etc.
Communications strategy: Describe how you propose to promote the new (RED) product. Please summarize how you will use any of these elements of the promotion mix to promote your product: Advertising, Public relations, Non-traditional promotion (social media etc)
Why Was THIS Project Chosen as an Example?
There are many choices to highlight teamwork within COBA Coursework but this also shows talents in Marketing. This was a very involved term project, that took a large amount of time and a great deal of communication between myself and my group members.. The fact that teamwork is so prevalent within COBA is fantastic preparation for the business world. To be successful in life it is imperative to be able to collaborate on different projects, as the old saying goes “there is no I in Team”.
Project (RED): RedBull goes (RED)
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